IPL 2020Sep, 16, 2020
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IPL 2020: Defending champions Mumbai Indians continue to soar high
Mumbai Indians strike deal with Cadbury, Marriott Bonvoy & Colgate
Defending champions Mumbai Indians have set a new benchmark in sponsorship sales with strong previous performances in the past, enabling the defending champions to register an enviable growth in its tally of brand associations for IPL 2020 and beyond.
Undeterred by the market slowdown, Mumbai Indians has yet again staked their claim as market leaders with the addition of global brands like Marriott Bonvoy, Colgate, Cadbury Dairy Milk and William Lawson for multi-year deals, while continuing with elite brands like Samsung, Usha, Colors and Jio from previous seasons.
"Mumbai Indians DNA reflects trust and leadership, built over our core values, ethos and years of innovative brand building initiatives. We pride ourselves on how the brand Mumbai Indians is perceived among our loyal fans and global brands; and our success in the Indian Premier League, second to none, is a testament to our ideologies," the Mumbai Indians said in a statement.
"We are One Family, which includes the players, support staff, fans and brand partners. Mumbai Indians has always had brand-partners, which command respect in the industry and have a high pedigree, as long-term partners. Together, with the support of our partners, i.e., fans and sponsors, we have built a strong brand 'Mumbai Indians'."